Get the right website partner for your online promotion campaign
Like Online marketing for any company is the most economic and fastest way of reaching masses not only within Kenya but across the globe. And with internet becoming an integral part of our lives, your clients will at least expect a company website from you. Your website is the first point of contact between you and your clients. It is where you introduce your range of products and services to them. In this time and age, it is safe to say that your website holds significance for the...Social media: why a manger makes all the difference
Like Many companies in Kenya understand the importance of social media. It eliminates the middle man putting you in direct contact with your clients. However, many Kenyan companies are not taking advantage of this opportunity. This is because many of them have contracted out to agencies to handle the social media needs. Some do much worse by hiring an intern, fresh from school and completely clueless of what they are doing, to handle their entire social media needs. What many companies do not realize is...Don’t be the tech dinosaur at work
Like For many people, being on the far side of 40 in the workplace brings the confidence of experience, of having hit a certain professional stride. It is at this age that you are perceived as the backbone of the company; even if things were to go wrong, people would confidently walk in to it with a certain peace of mind because you are there. But being 40 and above today can also bring a nagging insecure feeling that younger colleagues—the ones with 5,000 Twitter followers, who designed their...Get your customers to open your Email
Like If you are like me, nothing gets you on a procrastination mood more than a full inbox in your email. They are just so many with so little time to go through all of them. And after all, there are more pressing matters to be dealt with than an email from a company trying to sell you their latest product. It is no surprise to find tens or hundreds of emails not opened and for most, they end up discarded without having been opened. Big part of email success relies on your subscribers opening your...
Posted by Onpoint IT on Apr 29, 2013 | 0 comments
Dealing with negative onli...
Like Sometime last year I worked with cleaning company that provided cleaning services for homes and commercial property. The company’s name precedes itself. They have established themselves as one of the leading cleaning companies in the country and won numerous awards over the years. And from most of their clients and testimonials, they really know their stuff. But this reputation was easily shaken...
Posted by admin on Nov 12, 2012 | 1 comment
4 Ways to Kill Your Email ...
Like 1. Make it real difficult to unsubscribe Making it hard to unsubscribe is a great way of earning a bad online reputation. In essence, it is a violation of the reader’s rights. You may think that allowing your readers to opt out is strange. However, not doing so is like forcing them to read your email at gun point. Great work. 2. Fill it with Useless or Misleading Content Nothing...
Posted by admin on Nov 12, 2012 | 4 comments
5 Tips to Improve your Ema...
Like Email marketing remains an excellent online marketing tool because one can build brand loyalty while driving direct sales. It can also be integrated with social media pages for a bigger impact. It is vital that you ensure you capitalize on your email campaign to your various pages and thus convert these into sales or sign-ups. Furthermore, you need to avoid the ‘Junk’...
Posted by admin on Nov 12, 2012 | 0 comments
4 Fundamental Twitter Basi...
LikeTwitter is slowly but steadily gaining popularity in Kenya, and is an excellent social site to drive traffic to your website, or blog. If you are new to Twitter, here is how you can leverage it to achieve your goals. 1. Connect with People It is vital to connect with people who are relevant to you. For example, if you are a lawyer, it would help to follow other lawyers from whom you will...
Posted by admin on Nov 12, 2012 | 0 comments
5 Ways to Source Content f...
Like Creating compelling content is the driving force behind the success or failure of your social media campaign. While this can be quite challenging, below are some 5 easy tips you can use to whip up a dish of delicious content for your audience! 1. Crawl the web The internet is one of the easiest places to source content from. You need to come up with a catalogue of websites, or blogs,...
Posted by admin on Aug 8, 2012 | 1 comment
Increase Your Revenue thro...
LikeVodafone, 2011, reports that customers in emerging markets like Africa and India have grown rapidly over the past ten years. This is due to the fast increasing use of data traffic and excellent progress in mobile technology, especially with the increasing adoption of smart phones. As shown in the pie-chart below, Africa comprises 10% of the mobile data market. March 2011: 5.6 Billion...
Posted by admin on Aug 1, 2012 | 0 comments
How to make Cents of Pay P...
LikePPC ads (Pay Per Click Advertising) are an excellent way to get targeted traffic, which can be converted into sales. It works best alongside other online marketing techniques. However, it is imperative to be highly strategic about using PPC so that clicks may be translated into sustainable business. Find your audience The first step is to get your ad before your target audience. This will require a...
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